Spreading SWAE

In the last 2,500 miles, SWAE Sports continually pushed to get the attention of the press from such a momentous trip. Below are the publications and articles that SWAE Sports was mentioned during their three-month trip down the West Coast.

- The Northern Light (Blaine, Wa.): Former Blaine resident embarks on cross-country journey, by Jack Kintner – Last Tuesday afternoon three young men bicycled into Peace Arch State Park, circled one of the border monuments on the lawn and then rode south, headed for Mexico. Nothing much unusual about that, except the three are also partners in an outdoor referral service they’ve created called SWAE Sports. Read on.

- The Daily Camera (Boulder, Col.): CU grads bike to build business, by Heath Urie – In 2004, a group of friends at the University of Colorado began a vision to create an outdoor adventure company dedicated to connecting outfitters with prospective clients. Today, they’re biking from Canada to Mexico to raise awareness — and partners — for their newly born business venture, SWAE Sports. Read on.

- The Examiner (online): SWAE Sports wrapping up 2,000-mile bike trip to promote new business, by Eric Duncan, Hidden Adventures Examiner – On June 16, 2009 a group of five adventurers set out from British Columbia on a 2,000 mile bike trip that would take them down the pacific coast, soon to end up in Mexico. Promoting the launch of their new business, this group of adventurers has traveled through places such as the beautiful Puget Sound in Washington State, a summer festival in Bend, Oregon and parasailing in Santa Cruz, California. Read on.

The SWAE adventurers’ 2,000-mile journey is ‘just the beginning, by Eric Duncan, Hidden Adventures Examiner – On August 29, 2009 the five adventurers that left British Columbia on June 16 completed their 2,000 mile journey, touching the Mexican border. This group of outgoing adventurers has been promoting and selling their new business to likely customers, vendors and suppliers very successfully for the last three months. Read on.

- The Santa Barbara Independent (Santa Barbara, Cal.): Biking for business: SWAE Sports hooks up adventurers, outfitters online, by Katherine Perry – Daniel Epstein was a 19-year-old freshman at the University of Colorado at Boulder when he came across a problem. The adventure enthusiast was hoping to go paragliding with friends, but had a very difficult time finding a group of outfitters to take them. Epstein had found a gap in the adventure sports industry—communication. Read on.