Eric Duncan, a Hidden Adventures Examiner, wrote an article on SWAE as one of his pieces on the outdoor adventure industry. Check out his articles here. He has expressed great excitement about what SWAE’s mission is and as this trip winds down, this article highlights the the goals and journey as a whole. Thanks again Eric!
SWAE Sports wrapping up a 2,000 mile bike trip to
promote new business
By Eric Duncan, National Hidden Adventure Examiner
On June 16, 2009 a group of five adventurers set out from British Columbia on a 2,000 mile bike trip that would take them down the pacific coast, soon to end up in Mexico. Promoting the launch of their new business, this group of adventurers has traveled through places such as the beautiful Puget Sound in Washington State, a summer festival in Bend, Oregon and parasailing in Santa Cruz, California.
The group’s real purpose for the trip is to network and meet with people and businesses in every little town they ride through, meeting with equipment and gear shops, outfitters and breweries and signing up those companies to be outfitters or suppliers on the new website. “We’re out to create a grassroots awareness of what we feel is a better way of doing business,” says Daniel Epstein, the Founder of SWAE.
SWAE is an acronym for Snow, Water, Air and Earth sports. SWAE’s goal is to create a more efficient outdoor industry by bringing adventure and ecotourism outfitters together in one place where outdoor enthusiast can find their next adventure or gear that they need.
The SWAE website is soon to be a major hub in the adventure sports and ecotourism venue and the next online home for adventure sports. Finding adventures and good deals is what SWAE Sports is all about. Soon the SWAE Lifestyle Card will be available for purchase that will give the user even better discounts and deals. Not to mention that SWAE is donating 100% of the profits from the Lifestyle Cards toward environmental causes.
Daniel Epstein stated, “In essence, we believe that business has the transformative power to change the world for the better. If we don’t seek to find ways to make industry more efficient while working towards creating a healthier environment, adventure sports and the things we love most will cease to exist for the next generation.” Promoting both adventure and the preservation of our natural places seems to be what SWAE sports is all about and their actions are backing up their statements.
To get hooked up with SWAE Sports, check out the ongoing blog of their 2,000 mile journey from Canada to Mexico. Reading their blog is one way to live through these adventurer’s trials and successes. They have hundreds of pictures and blog posts for every encounter! The uniqueness of their efforts are a breath of fresh air in the struggling economy and the typical business world.